Survey on Blogging and Mainstream Media
———— Forwarded message ————
From: Benjamin Cheah <>
Date: Sep 15, 2010
Subject: Request for assistance for a survey
To:
I hope this e-mail finds you well. I’m currently doing a research project as part of my diploma in media management. This project investigates consumer perceptions of Singaporean socio-political blogs and the mainstream media. In particular, I am looking into what people think of socio-political bloggers, and why they think what they think of them. I am also looking for correlations between these perceptions of socio-political bloggers, and gender, perceptions of the mainstream media, frequency of consumption, or a combination thereof.
I started this project because I realised that there is virtually no information about consumer perceptions of Singaporean socio-political bloggers. This is very odd: existing research points out that blogging is an inherently audience-oriented activity, but as far as I know there has been no formalised academic attempts to cover perceptions of blogging from the consumer’s perspective in Singapore. Nobody outside maybe a few academics can say for sure that they know what the readers want, and why they want what they want. My project aims to fill in this gap (if only partially so) by means of research and the survey mentioned in the title.
You’re either a regular consumer of socio-political blogs and media, or you (probably) know someone who is. Could you please help me by participating in this survey? It should take about 10 to 15 minutes to complete. I’ve pasted the URL below.
http://www.surveygizmo.com/s3/367870/Perceptions
if you like, please forward the URL to people whom you think may be interested and suitable for this survey. This includes word of mouth, e-mail, posting on Facebook, advertising on your blog, or whatever else you can think of. In fact, I would like to encourage you to do so; I’ll need as many respondents I can get.
As a gesture of my thanks, I’ll forward my research findings to you when I’m done (and if I pass) if you want it. I know that you are involved in blogging about Singaporean politics in some way; I’m certain that this paper will prove useful to you or people whom you know. While I do intend to release the project under a Creative Commons 3.0 licence (if it’s good enough), you’ll get to receive it before the ‘official’ release. I reckon it’s not much, but this is my contribution to the shared pool of knowledge about blogging.
Thank you for your time, and I hope you respond favourably. If you have any inquiries, you may contact me and I’ll get back to you as soon as possible,
Regards,
Benjamin Cheah ( http://benjamincheah.wordpress.com/2010/09/15/survey-on-blogging-and-mainstream-medi/)
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